Have you ever pondered over the convenience of having fresh meat delivered to your doorstep? How did the idea of ordering farm-fresh meat online become a reality? Join us as we embark on a delectable journey through the fascinating world of Licious, a company that’s changing the way we experience and savour meat.
History:
The story begins not too long ago, in 2015, when two food enthusiasts, Abhay Hanjura and Vivek Gupta, embarked on a mission to revolutionize the way people buy and consume meat in India. Their journey began in Bangalore, where they recognized a growing demand for high-quality, hygienic, and convenient meat.
Mission and Vision:
The mission is simple yet essential: to provide consumers with fresh, high-quality meat that is safe, delicious, and convenient to purchase. Their vision is a world where everyone can enjoy healthy and tasty meat without compromising on quality or convenience.
How It All Started:
The story of Licious revolves around Abhay and Vivek, who both have corporate careers but share a passion for food. They realized that the meat industry in India was in dire need of transformation, with issues such as inconsistent quality, lack of hygiene, and limited variety.
Motivated by their love for good food and their belief in transparency, they decided to start the company. The name ‘Licious’ is a blend of ‘delicious’ and ‘Licious’ (from ‘delicious’) to reflect their commitment to delivering delicious, safe, and fresh meat to consumers.
With a vision to create a brand that people could trust, Abhay and Vivek focused on ensuring that every product from the venture would be of the highest quality, sourced from the best farms, and processed in a hygienic and traceable manner.Licious
Contribution Towards the Economy:
Its impact on the Indian economy is notable:
- Job Creation: the company has generated employment opportunities for a vast number of people, including those involved in sourcing, processing, logistics, and technology.
- Strengthening the Supply Chain: By establishing a strong supply chain, the company has contributed to the growth of the agriculture and livestock sectors. This, in turn, bolsters the rural economy.
- Supporting Farmers: Licious partners with farmers to ensure a steady supply of high-quality produce. This partnership benefits farmers by providing them with a reliable source of income.
Marketing Strategy:
Licious marketing strategy revolves around the following key aspects:
- Quality Assurance: They place a strong emphasis on the quality of their products, ensuring that they meet high food safety standards.
- Transparency: They maintain transparency in sourcing and processing, allowing customers to trace the origins of their meat.
- Varied Product Range: the company offers an extensive range of meats, including chicken, mutton, seafood, and ready-to-cook options.
- Customer Engagement: It interacts with customers through its website, app, and social media to build trust and offer a personalized experience.
Basic Details:
- Headquarters: It is headquartered in Bangalore, India, and delivers its products to several cities across the country.
- Product Range: They offer a variety of meats, seafood, and ready-to-cook items, catering to different culinary preferences.
- Farm to Fork: the organisation follows a farm-to-fork model, ensuring complete control over the supply chain from sourcing to delivery.
- Packaging: the packages its products in a manner that maintains freshness and hygiene, which includes vacuum-sealed packaging.
- Quality Assurance: It conducts strict quality checks and adheres to food safety standards at every step of the process.
Frequently Asked Questions:
Is Licious available in my city?
The organisation is continually expanding its delivery network. You can check their website or app to see if they deliver to your area.
How can I be sure of the quality and freshness of Licious products?
It follows a stringent quality control process, ensuring that all products are fresh, safe, and of the highest quality. Their transparent sourcing and processing methods offer peace of mind.
What is the delivery process like, and how long does it take to receive an order?
The company offers scheduled delivery slots for customer convenience. The delivery time may vary based on your location, but they strive to provide efficient service.
Are Licious products free from antibiotics and harmful chemicals?
It is committed to providing products free from antibiotics, harmful chemicals, and artificial additives. They ensure that their meats are safe and healthy for consumption.
Can I customize my meat orders, such as cuts and quantities?
Yes, the company allows you to customize your meat orders to suit your preferences, whether you need specific cuts or quantities.
Conclusion:
Licious’ journey is a tale of flavour, innovation, and a relentless commitment to quality. The founders’ passion for good food and transparency has led to the creation of a brand that people trust for their meat needs. In a country where food safety and quality are of paramount importance, the company is changing the way we experience and consume meat.
As the organisation continues to grow and cater to more consumers across India, its story is one of culinary delight, economic growth, and trust-building. So, whether you’re a meat enthusiast or someone looking for safe and tasty food, remember the story of Licious, a company that’s reshaping the way we savour meat, one delicious meal at a time.
