Have you ever marvelled at the beauty and intricacy of handmade crafts, wondering about the people behind these creations? AuthIndia is here to connect you with the skilled artisans and craftsmen who pour their hearts and souls into their work. In this article, we will embark on a journey to discover the company, an online marketplace that showcases the incredible craftsmanship of India. We will unveil its history, explore its mission and vision, understand how it all began, and unravel the notable contributions it makes to the economy. Join us as we dive into AuthIndia’s marketing strategy and learn all the essential details about this extraordinary platform.
Chapter 1: The Roots of Company
AuthIndia’s story begins in 2015 when two friends, Kush Verma and Saurabh Sharma, embarked on a mission to bridge the gap between artisans and enthusiasts. They envisioned a platform where skilled artisans could showcase their work to a global audience. Their journey was driven by a passion for promoting India’s rich heritage of artistry.
Chapter 2: AuthIndia’s Mission and Vision
Mission: AuthIndia’s mission is clear – to empower artisans and promote traditional Indian craftsmanship. They aim to provide a platform for talented artists to reach a wider audience while preserving the cultural heritage of India.
Vision: It envisions a world where artisans receive the recognition and fair compensation they deserve for their skills. They strive to make Indian handicrafts a global phenomenon, admired and cherished by people from all walks of life.
Chapter 3: Contribution to the Economy
AuthIndia plays a pivotal role in the economy by providing a marketplace for artisans to sell their products. This not only creates job opportunities for skilled artisans but also supports rural economies. The platform contributes to preserving traditional art forms, which can be a source of livelihood for countless families.
Chapter 4: The AuthIndia’s Marketing Strategy
AuthIndia’s marketing strategy revolves around storytelling. They believe in sharing the stories of artisans and their craftsmanship. Through social media, blogs, and videos, they create a connection between the buyer and the creator. Authenticity is at the core of their marketing, allowing customers to understand the history and effort behind each piece.
Chapter 5: Basic Details about AuthIndia Journey
Location: Headquarters are in the culturally rich city of Lucknow, Uttar Pradesh, India.
Product Range: The platform offers various handicraft products, including Chikan embroidered sarees and suits, hand-loom sarees from various states, handmade jewellery, Kutch embroidery bags, and a wide variety of traditional crafts from all over India.
Artisan Focus: the organisation is committed to preserving and promoting traditional craftsmanship. They provide a platform for artisans to showcase their work.
Quality Assurance: The company ensures that the products listed on its platform meet stringent quality standards.
Frequently Asked Questions:
Can I order from the app if I’m outside India?
Yes, the ships its products worldwide. You can explore and purchase traditional Indian crafts no matter where you are.
How does it help in preserving traditional Indian art forms?
It provides a platform for artisans to continue practising their traditional crafts. By connecting them with customers, they contribute to the survival of these art forms.
Is it safe to make purchases on AuthIndia’s website?
Absolutely. It uses secure payment methods, and they have a robust customer support system to address any concerns or issues.
How can I be sure of the authenticity of the products on AuthIndia?
The company has a rigorous quality control process, and they work directly with artisans. Each product is handpicked, ensuring authenticity.
Do the artisans on AuthIndia receive fair compensation for their work?
Yes, the organisation is dedicated to ensuring fair compensation for artisans. By providing a platform for them to reach a wider audience, they empower artisans economically.
Conclusion:
AuthIndia’s journey from a vision to a thriving online marketplace is a testament to the power of passion and purpose. With a mission to empower artisans and preserve India’s rich cultural heritage and a vision of a world where traditional craftsmanship is celebrated, the company is changing how we view and purchase handicrafts. Its significant contributions to the economy, unique marketing strategy, and dedication to quality assurance make it a company that’s not just promoting art; it’s preserving tradition and uplifting the lives of countless artisans. The organisation is more than an online marketplace; it’s a cultural bridge connecting art enthusiasts with the heart and soul of Indian craftsmanship.
