Have you ever wondered how to make selling your old car or buying a new one a hassle-free experience? Well, a company that has been changing the game in the automobile industry, might have the answer for you. In this article, we will take a closer look at the Story of Cars24, its history, mission, and vision, how it all started, who its founders are, and the company’s contributions to the economy. We’ll also delve into their marketing strategy, provide you with basic details, and answer some frequently asked questions. So, please sit back, relax, and let’s embark on a journey to explore the world of this buying and selling car.
History: Story of Cars24’s
It is a young and dynamic company, but it has already made significant strides in the automobile industry. It was founded in 2015 by Vikram Chopra, Mehul Agrawal, Ruchit Agrawal, and Gajendra Jangid. The company’s journey began in Gurugram, India, and it quickly expanded its footprint to various cities across the country.
Cars24’s Mission and Vision:
Cars24’s mission is to make the process of buying and selling cars transparent, convenient, and fair. They envision a future where anyone can easily sell their car at the best price without any hassle. They aim to provide a one-stop solution for all your car-related needs and build a trustworthy ecosystem for car enthusiasts.
How It All Started:
The idea for the organisation was born out of the founders’ personal experiences. They realized that selling a used car could be a daunting task, fraught with challenges like finding the right buyer, haggling over the price, and dealing with paperwork. This inconvenience led them to create a platform that simplifies the process and offers a fair deal to car owners.
Founders:
The organisation was founded by four enterprising individuals – Vikram Chopra, Mehul Agrawal, Ruchit Agrawal, and Gajendra Jangid. Vikram Chopra, a former McKinsey employee, played a pivotal role in shaping the company’s vision. Together, these individuals brought their diverse skill sets to the table, creating a formidable team.
Contribution to the Economy:
It has made a significant contribution to the Indian economy. By facilitating the buying and selling of cars, the company has not only generated employment opportunities but has also injected money into the market. It has streamlined the process of selling used cars, which has a cascading effect on the automotive industry as a whole. Additionally, it has encouraged more people to invest in newer vehicles, indirectly benefiting automobile manufacturers.
Cars24’s Marketing Strategy:
Cars24’s marketing strategy revolves around its key selling points – transparency, convenience, and fairness. They have run various ad campaigns and used digital marketing channels to reach a wider audience. Their marketing message is clear: “Sell your car in 30 minutes.” This promise of a quick and hassle-free sale has resonated with customers.
Basic Details:
It is not just an online platform. It has physical branches and inspection centres in multiple cities. The company follows a simple process: you book an appointment, get your car inspected, receive a competitive offer, and if you agree, the deal is sealed. It handles all the paperwork, making the process incredibly convenient.
Frequently Asked Questions:
How does the company determine the value of my car?
The company uses a proprietary algorithm that factors in various aspects like the make and model of your car, its age, mileage, condition, and current market trends. This ensures a fair and competitive offer for your vehicle.
Can I sell my car to Cars24 if it’s not in running condition?
Yes, you can. It accepts cars in various conditions, running or non-running. They offer a solution for everyone, making the process of selling your old car hassle-free.
What paperwork do I need to sell my car to the company?
You’ll need to provide the car’s registration certificate, insurance papers, and identification documents. It will guide you through the entire process and ensure all the necessary paperwork is completed.
How long does the entire selling process take with the organisation?
Typically, you can sell your car to the company in under 30 minutes. From the initial inspection to the completion of paperwork, they have streamlined the process for your convenience.
Is it safe to sell my car to Cars24 online?
Yes, selling your car to the company is safe and secure. The company uses a transparent and well-documented process, ensuring that both buyers and sellers are protected throughout the transaction.
Conclusion:
In a world where buying and selling a car used to be a complex and often frustrating experience, it has emerged as a game-changer. This company’s journey, rooted in the founders’ personal experiences, has resulted in a platform that simplifies the process, provides transparency, and offers fair deals. With a vision of making car transactions effortless and convenient, the company has not only made its mark in the Indian automotive industry but has also created a template for the global market.
As we’ve explored in this article, its contribution to the economy is significant, and its marketing strategy is built on delivering what it promises. Whether you have an old car to sell or are looking to buy a pre-owned vehicle, the organisation has revolutionized the way we navigate the automobile market. So, the next time you think about selling or buying a car, remember Cars24, your trusted companion on this automotive journey.
