Aman Gupta: Co-Founder & CMO Journey to Success in the Boat Company

Aman Gupta Co-Founder & CMO Journey to Success in the Boat Company - The Nishant Verma

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Aman Gupta is an Indian entrepreneur and television personality. He is the co-founder and Chief Marketing Officer (CMO) of BoAt, a popular audio electronics brand. BoAt is a top global brand with 48% of the market share in its sector.

All About Aman Gupta

Gupta has a net worth of $87 million in 2023. His biggest source of income is the BoAt Company that he created.

Gupta’s leadership style is one of collaboration and inclusivity, which has helped to create a positive work culture at Boat. He is known for his hands-on approach and his ability to motivate and inspire his team. 

Gupta’s awards and achievements include: 

  • Businessworld Young Entrepreneur award in 2019
  • Entrepreneur India Tech 25 Class in 2019
  • Super 30 CMO category in 2020
  • Entrepreneur of the Year award in 2020

Gupta has also worked in various companies in various roles before starting BoAt Electronic Company. During his struggling life when he had sales jobs at JBL, Harman Kardon, and AKG, he learned from many brands.

If you tuned in to the Indian version of Shark Tank recently, you might have come across Aman Gupta, who served as one of the investors on the show. Aman is also known as the co-founder and chief marketing officer of a company called boAt, specializing in earwear audio products like headphones and travel chargers. Aman Gupta, along with his business partner Sameer Mehta, started this venture in 2016, and it’s now one of India’s most popular earwear companies with sales exceeding INR 1000 crores.

Early Life and Education:

Born in 1982, Aman Gupta’s journey began in Delhi. He attended school at Delhi Public School, R.K. Puram, and later graduated from the University of Delhi with a bachelor’s degree in commerce. Additionally, he studied at the Institute of Chartered Accountants of India, honing his financial and accounting skills between 1999 and 2000.

Career Beginnings:

After completing his education, Aman spent two years working at Citi Bank. But in 2005, he embarked on his entrepreneurial journey by starting Advanced Telemedia Pvt Ltd. This company played a pivotal role in introducing globally famous brands like Telex, Sennheiser, and Beats Audio to the Indian market.

Venturing into Business Consulting:

In 2011, Aman Gupta joined KPMG’s Strategy Services Group as a senior management consultant. During the same year, he pursued an MBA from the Kellogg School of Management. Following this, he took on the role of director of sales at HARMAN International, where he played a crucial part in the business development of companies like Micromax, Nokia, and Apple.

The Birth of boAt:

Fast forward five more years, Aman Gupta co-founded boAt with Sameer Mehta. The company’s success story began with INR 100 crores in sales within just two years of its inception. One of their early products, a charging cable and charger for Apple phones, became Amazon’s top-selling product.

Achievements and Recognitions:

In 2019, boAt established itself as a leader in the earwear industry, and Aman Gupta was honored as the Entrepreneur of the Year in the Consumer Durables category. Today, India boasts nearly 5000 boAt stores, and their products have reached almost 20 million people.

Aman Gupta’s awards and achievements include: 

  • Businessworld Young Entrepreneur award in 2019
  • Entrepreneur India Tech 25 Class in 2019
  • Super 30 CMO category in 2020
  • Entrepreneur of the Year award in 2020

Aman’s Approach to Life and Money:

Aman Gupta firmly believes in earning money wisely rather than spending recklessly. Since its launch, boAt has been a profitable and successful company, always focusing on offering stylish, cost-effective, and durable products.

Global Recognition:

In 2020, boAt earned global recognition as the fifth-largest wearable brand. Notable figures like cricketers Hardik Pandya and KL Rahul, along with actress Jacqueline Fernandez, serve as the brand’s ambassadors, among others. In just five short years, boAt has achieved remarkable success, thanks to the hard work of both Aman Gupta and Sameer Mehta.

In Conclusion

Aman Gupta’s journey is a testament to his multifaceted talents and determination to excel in various fields. From his educational accomplishments to his entrepreneurial ventures, he has left a notable mark. Despite facing challenges, his success continues to inspire others in their pursuits.

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